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Wiley International Encyclopedia of Marketing
- WorldCat: 751969648
WARNING: This resource loads slowly and may need a page reload. Contents: v. 1. Marketing strategy / edited by Robert A. Peterson and Roger A. Kerin -- v. 2. Marketing research / edited by Wagner A. Kamakura -- v. 3. Consumer behavior / edited by Richard P. Bagozzi and Ayalla A. Ruvio -- v. 4. Advertising and integrated communication / edited by Michael A. Belch and George E. Belch -- v. 5. Product innovation and management / edited by Barry L. Bayus -- v. 6. International marketing / edited by Daniel C. Bello and David A. Griffith -- v. 7. Cumulative index.
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- UNB Libraries - eResources
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- Coverage/Publication Date:
- 2011
Permalink: https://lib.unb.ca/eresources?id=3296
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- Resources are licensed to the University of New Brunswick for academic purposes ONLY. The content may not be reproduced, retransmitted, disseminated, sold, distributed, published, broadcast or circulated. Remote access restricted to members of the University of New Brunswick/St. Thomas University community.